AMZN
Amazon.com, Inc.
3-Segment Operating
Model & DCF

Segment-level operating model across North America, International, and AWS, built directly from reported 10-K financials, with a consolidated DCF cross-checked against trading comps and WACC/terminal growth sensitivity.

$180.95 Implied Value / Share (vs. $186.63 spot) ~3.0% below current price — WACC 8.33%, TGR 2.5%

Segment Build

  • North America
  • International
  • AWS (highest-margin segment, modelled separately)

Valuation Method

  • Consolidated DCF from segment-level FCF build-up
  • WACC derived from a peer beta set (Apple, Microsoft, Alphabet)
  • Implied equity value cross-checked against trading comps
  • WACC / terminal growth rate sensitivity table
CheckMethod
WACC derivationPeer beta (Apple, Microsoft, Alphabet)
Cross-checkImplied equity value vs. trading comps
Download Model (.xlsx) ← Back to Coverage